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As I Am Classic Coconut Cowash

The As I Am Cowash is the perfect gentle cleanser to maintain your natural hair in between wash days. Its also perfect for anyone with a Keratin Treatment. Shampoos reduce the effectiveness Keratin Treatments by stripping your hair of crosslinks. But the Coconut Cowash will prolong the life of your expensive treatment by gently cleansing instead of stripping crosslinks, and your hair will stay soft and smooth for longer. No Harmful  Ingredients – No Sulfates, Parabens or Phthalates.


Usage Instructions

  • Wet hair thoroughly
  • Rub a liberal amount within palms and distribute throughout hair
  • Work product through hair and massage scalp with fingertips as you would a conventional shampoo
  • Carefully detangle hair with a wide-tooth comb
  • Rinse well
  • Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
  • Follow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.