As I Am Classic Curling Cream

• Moisture Lock: Packed with nature’s best moisturisers, this cream deeply hydrates to minimise frizz and restore your hair’s vitality.
• Curl Boosting Power: Designed to enhance your natural curl pattern with powerful curl boosters, delivering defined and bouncy coils and curls.
• Frizz Control: Enjoy smoother strands with less frizz thanks to the addition of natural ingredients shea butter, coconut oil, and fiber-strengthening ceramides that seal the cuticle and reduce flyaways.
• Longer Lasting Hold: Provides a flexible yet reliable hold, ensuring your curls stay intact for days while feeling soft and touchable.
• Multi-Use Styling: Perfect for air drying or setting under a hood dryer on a low setting, giving you versatile styling options without compromising on definition or shine.

Nourishing Ingredients to Support Healthy, Shaped Curls Like Shea Butter & Coconut Oil

Infused with nourishing and strengthening components, it supports healthy hair from every strand. 

These ingredients work in harmony to moisturise, strengthen, and define your curls:

Glycerin, Sodium lauroyl lactylate, Piroctone olamine, Cocos nucifera (coconut) oil, Beta vulgaris (beet) root extract, Caprylyl glycol, Polyquaternium-37, Citric acid, Propylene glycol dicaprylate/dicaprate, Quaternium-80, Butyrospermum parkii (shea) butter, Phenoxyethanol, Pectin, Anise alcohol, Ceramide NG, Polyacrylamide, Laureth-9, Potassium sorbate, Sodium benzoate, Hydrogenated vegetable oil, Cera alba/beeswax/cire d’abeilla, Tocopheryl acetate, Aqua/water/eau, Linum usitatissimum (linseed) seed extract, Cetearyl alcohol, Peg-3 distearate, Sodium cocoyl isethionate, Peg-8, Sodium lauroyl glutamate, Fragrance/parfum, Aloe barbadensis leaf juice, Betaine, Ceteareth-25, Polyquaternium-10, Coumarin, Limonene, Polysorbate 60, PPG-1 trideceth-6, and Propanediol.

1. Apply to Wet, Detangled Hair: For best results, apply the curling cream to clean, detangled hair while it is still damp.
2. Distribute Evenly: Use fingers or a wide-tooth comb to distribute the product evenly throughout the hair, from root to tip.
3. Style As Desired: Style your coils and curls as desired. Allow to air dry for a natural finish, or sit under a hood dryer on a low setting for quicker results. This classic collection favourite adds shine and enhances curl formation while leaving your hair soft and defined.

Perfect For

• Curly, Coily & Textured Hair: Perfect for those with natural curls, coils, or afro-textured strands that need deep hydration and lasting definition.
• All Ages, All Hair Journeys: Gentle enough for little ones, powerful enough for adults. This versatile formula supports every stage of your curl care routine.
• Style & Definition Seekers: An essential for anyone aiming to enhance curl shape, minimise frizz, and lock in moisture for beautifully defined curls that last.

We deliver Australia-wide via Australia Post (Standard: 5–7 business days, up to 10 for WA; Express: 1–3 business days), and all prices include GST. Track your order with the dispatch number at auspost.com.au. For faulty items, email [email protected] within 14 days to arrange a return to 24 Horwood Place, Parramatta NSW 2150 (proof of purchase required; return shipping at your cost); change-of-mind returns—and hygiene-sensitive items (wigs, extensions, ponytails, gift cards)—aren’t accepted. After inspection, we’ll email you to confirm approval or rejection and issue any approved refund via your original payment method. For delivery queries, call Australia Post at 137 678 or email [email protected]; please add clear instructions in the “Delivery Comments” box and your mobile number at checkout for SMS updates. We handle your personal information securely in accordance with our privacy policy.